As a business owner and online tutor, time is your most precious commodity.
Determining the marketing strategy is one of the most important decisions you can make as you learn how to start a tutoring business and establishing an online presence is no longer a question of if but a question of how.
When it comes to online marketing, many people have asked me, “Should I even bother with a website or a blog?”
The answer is a resounding YES!
When I first got started in online tutoring, there was no way to put a blog on a website page from a pre-built website as mentioned in the last blog post.
I had to use WordPress to create my blog and it took me weeks to get it up and running.
I was introduced to blogging on a blog because Google loves new content.
…..What is a blog?
A blog is a perfect vehicle for improving your position in search results and making the most of your keywords.
This is how some tutors get found “accidentally.”
It actually isn’t an accident at all.
Everything that is found on page one of Google is there because the people who created that content knew how to get on page one.
I knew blogging was my ticket to getting on that first page.
Because I have used this strategy, people find me all of the time.
Over the weekend, a parent contacted me looking for a tutor to help her child ace the Georgia Milestones Assessment.
She found me online by typing in keywords into the search engine.
Those keywords were the same words I had thought about when I first imagined my ideal client.
The research I did in the beginning attracted and continues to attract these clients into my funnel.
This is every online tutor’s dream.
ULTIMATE ONLINE TUTORS DREAM
You want people to find you and you want to have a solidly booked schedule.
No one wants to put in a ton of time finding new clients.
It can be frustrating and often causes worry.
Wasted time and energy can be avoided by putting in the effort on the front end, to create a proper website and blog.
This enables clients to find you easily and effortlessly.
Additionally, your blog content has already given the client several reasons to work with you!
What is that worth to you?
Thankfully, it is now easy to incorporate your blog onto your website.
People will click on a blog topic article and directed to your website.
Google loves this and over time will reward you by putting you on page one. huh?
When people want to contact you or learn more about you, then they can easily do this.
Isn’t that awesome?
Last week I launched, for the first time, my Websites that Win for the Online Tutoring Business.
This course is great for anyone who wants to know how to start a tutoring business.
Over time, I have come to realize how important creating a website is to people.
You, as a new business owner, want to have the right pieces in the right place.
You want to say things in a clear and approachable way.
You care about what your website looks like because it is a reflection of who you are.
You, of course, are right to want these things.
There are a lot of pieces to this marketing puzzle.
During the Websites that Win course, I show tutors how to find winning SEO words and create content from those words so that Google recognizes your content.
There is a lot of content out there, that dishonest people put out there that doesn’t really reflect their topic.
Their strategy is just “keyword filling” – jumbling a website with keywords without relevant content.
This is a terrible strategy and Google has adapted by creating Googlebots.
Here is what Google shares about their Googlebots.
Googlebot is Google’s web crawling bot (sometimes also called a “spider”). Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.
We use a huge set of computers to fetch (or “crawl”) billions of pages on the web. Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.
Googlebot’s crawl process begins with a list of webpage URLs, generated from previous crawl processes and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links (SRC and HREF) on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.
I have a way for you to create real content, find real keywords, and get found by real potential clients looking to hire you.
If you want to find out how, then you must sign up to receive information when the next Websites that Win in the Online Tutoring Buisness: Workshop opens up.